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avatar for Prof Uday Athavankar

Prof Uday Athavankar

IIT Bombay
- Committed to education and research on design and design-related consulting for over 30 years. 
- Interested in the role of mental imagery and visualization in the design process and early creative thinking. 
- Other research interests include product semantics and concept of identity. - Prefers a cognitive and theoretical approach to these subjects 
- Written many papers on product semantics and communication, and role of mental in design process as well as design education. 

Fields of expertise: 
Teaching, Research and Practice in the following areas 
- Product Design, 
- Metal Imagery and Visualisation, 
- Communication Theory, 
- Design Process and Methods, 
- Product Planning,
- Product Semantics
- Design and Culture.